ChatGPT Business Hub, Explained for Owners

Based on OpenAI launch materials and launch-week reporting. Last checked November 11, 2026. Business Hub is in beta and details can change.

On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. The part owners touch is called Business Hub.

What Business Hub is

A dashboard inside ChatGPT where a business can claim its profile, correct its information and see how people come across it in ChatGPT. Think of it as the place where you tell ChatGPT, with proof of ownership, who you are.

What you can manage

• Website, description, category, logo and cover photo.
• Delivery and return policies.
• For retailers, a product feed with prices and availability, or a Shopify catalog sync.

What you can see

• Mentions: how often ChatGPT referenced your website or showed a result for your location.
• Profile views and website clicks.
• Discovery topics: common themes in the conversations where you came up.

The numbers are aggregated and appear only once activity passes a threshold. Individual chats are never shared.

Business Agents

A separate, labeled chat where customers can ask about your products and policies. At launch it is limited to eligible ecommerce and online service businesses in the United States. An agent must say that it is AI and cannot complete purchases or bookings.

What it costs

Claiming a profile is free, and Business Agents are free at launch. OpenAI has not ruled out charging later. Advertising on ChatGPT is a separate paid product.

This guide is independent and is not published or endorsed by OpenAI.