Is Claiming Your Business in ChatGPT Free?

Based on OpenAI launch materials and launch-week reporting. Last checked November 11, 2026. Business Hub is in beta and details can change.

Short answer: yes. OpenAI does not charge to claim or verify a business profile in Business Hub. A free ChatGPT account is enough.

What is free

• Claiming and verifying your profile.
• Editing your details and uploading a product feed.
• Business Hub insights.
• Business Agents, at launch, for businesses that qualify.

What is paid

• ChatGPT ads, which are a separate product.
• ChatGPT Business subscriptions, which are a workspace plan for teams and are not needed to claim a profile.

OpenAI has said it may introduce charges later, so check its pages before you rely on this.

Then why does anyone pay for setup?

For the same reason people pay a bookkeeper: time and getting it right. A setup service like ours writes the profile, handles the DNS record or product feed, and fixes whatever stalls the review. We charge $299, and only after the profile is verified. If you have an hour and are comfortable with your domain settings, our free guide covers the same steps.

Watch out for

Anyone who asks for payment up front to list you on ChatGPT, claims to be OpenAI, or promises that ChatGPT will recommend you. OpenAI makes no such promise for claimed profiles.

This guide is independent and is not published or endorsed by OpenAI.